Best Practices for Sub-Channels

Rafi Syed
Rafi Syed
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What are Sub-Channels?

Sub-Channels can be created by the VTS team to help you section off areas of your platform into categories that make sense for you.

 

Sub-Channels work best when one or more Admins run the space to create and manage content for the users of the sub-channel.

 

For example, within the entirety of a building, you may want to section off the co-working space members by using a sub-channel. The Admin a.k.a. the Community Manager of the co-working space can build content tailored to the co-working space members regarding events, services and initiatives taking place at the center. 



subchannels_example.png

 

 

Here’s how one property has set up their channel hierarchy:

  • The entire portfolio, across multiple buildings, called the Parent Channel (34,000 users)
    • The Building Channel (8,500 users)
      • A sub-channel of corporate long-term lease tenants (5900 users)
      • A sub-channel of the co-working space members (300 members/users)
      • A sub-channel of retailers (120 retailer contacts/users)

 

 

Examples

1) Social Sub-Channels

Social Groups are a great option for a sub-channel to bring together tenants from any organization in the building to meet new people and share in a common goal or interest! For example, sub-channels would be perfect for a:

  • Charity Initiative
  • Book Club
  • Cycling/Running Club

2) Building-Service Oriented Sub-Channels

These are groups that take into consideration a group of building tenants based on a service that they utilize, for example:

  • Fitness Center Members
  • Parking Pass Holders
  • Daycare Parents

3) More Real-World Examples of Sub-Channels

  • Tenant surveys for different populations of the same building
  • Accepting payments for building services like a monthly parking pass
  • A sub-channel of on-site property management staff for internal communications

 

Outcomes

Often, micro-communities thrive best when given the niche to thrive in. Sub-channels can exist with separate branding and motives that stand apart from the Building Channel. Chat with your Customer Success Manager today about how creating sub-channels that are tailored to your tenants can help boost engagement and activity on your platform.





 

 

 

If you have any questions or need more help, contact VTS Activate Support at support@activate.vts.com and we’ll be happy to advise.

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