The portfolio analytics dashboard is great for comparing metrics across multiple properties or locations. This guide breaks down the dashboard chart by chart.
The portfolio analytics dashboard
The Portfolio Analytics dashboard is designed to compare the activity between two or more properties in a portfolio based on the following factors:
- Number of users adopting and using VTS Activate on a daily and monthly basis
- The top Channels based on activity, content creation, and engagement.
- The top Content items that generate the most engagement from members.
- The top Companies that have the most engaged members.
To run the report you need, select the Parent Channel and select the blue update button in the top right.
You can leave the Channel Name field empty to include all child properties, or explicitly select two or more properties to compare.
The Portfolio report
Get a quick overview of your major metrics at the top of the dashboard.
Monthly Active Users shows the total number of users who have used the app in the last 28 days. Adoption Rate shows the number of users who have signed up and joined Activate, divided by the Maximum Headcount. Headcount is set in the Info tab of the Channel Settings area, shown below.
Subscribed users is the number of users who have created an account and logged in over the last 24 months. Archived users totals everyone that's been removed from activity beyond that 2-year period.
Activity by Region is an interactive visual that shows the percentage of where the activity is occurring. Moving the mouse over the chart updates the visual.
Activity by Property shows a color-coded map of the different properties. The hotter colors (orange, red) show properties with higher activity levels than the green colors:
This map can be global or continental, depending on the location of the properties:
Top Channels by Activity and Top Companies by Activity show which channels have the most engaged users, and which company they are coming from, on an average daily and monthly basis.
Top Channels by Content Creation shows the number of content items created in each channel. Top Channels by Engagement breaks down the activity in each channel based on impressions (scrolls past), views (clicks to read), and interactions (submits an interaction).
This lets you compare content creation to content engagement. If a channel has a high number of content being created but comparatively lower engagement levels, then the content is not resonating with members.
Top Content by Engagement breaks down the activity shown in the previous visualization and lists the names of the content items by channel, and the number of impressions, views, and interactions.
Top Companies by Engagement shows where members are coming from. Making sure members have their company selected in their Profile makes this visualization much more useful, since it tells you which tenants are most engaged.