The content analytics dashboard is your one stop shop for engagement insights. This guide explores the major parts of the dash and where you're getting your numbers from.
Using the content analytics dashboard
The Content Analytics Dashboard explores how well content in a channel's reaching your members. You can see much has been created, how many interactions content is getting, top views, top categories, and usage statistics based on time.
| Note: All data, insights, and reports populate based on the time zone where the property is located. |
To view the report you need, choose from the list of Channels. You can refine further by date range, content type, category, and whether to include unpublished content. Select the blue Update button to run the report.
Once you run the report, you'll see the total number of content items in the channel and the number of times people have scrolled past it (Impression), clicked on it (View), or interacted with it (Interaction).
The percentages below the tiles indicate the percent of available content that is being scrolled past, viewed, or interacted. Some types of content will always be more popular than other types—like promotional events rather than policy pages. It's good to set your goals contextually.
Your Most Engaging Content
This dashboard lists the most popular content items, based on the number of impressions, views, and interactions.
The click through rate is the number of people who click on the info card to view the full contents (turning an impression into a view). The conversion rate is the number of people who submit information on an interactive content item (turning a view into an interaction). This only applies to interactive content.
Content by category
When you make content, the Info step lets you choose the category and reporting group.
This report shows the number of content items of each category, as well as the categories that generate the most engagement from members.
Although Flex Desks is the largest content category in the example above, Announcements and Events get the most engagement.
Content by tag
When you make new content, there's also the option to add tags. Tags further refine a content category or give you options when a category isn't specific enough.
The pie chart shows the percentage of content based on how they are tagged. In this example, Announcement is the most popular tag for impressions.
Engagement by day of week
The total number of member views on content by day of the week. In this example, Thursdays are the most engaging day while weekends have the least views.
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