Activate is all about connecting people. You can make Content with Activate, send it to specific channels or teams, and then check out how people are interacting with your content. We'll take a quick look at each piece in this guide—it helps to get a sense of the platform before digging in.
Channels are the communities of Activate. They can be public and open for anyone to join, or you can make them private and invite-only. Here are the major types:
- Property channels usually represent a building or a campus.
- Company channels are workplaces in the property.
- Retailer channels are for shops, services, and restaurants around the buildings.
Whenever you publish some content, you send it to a channel where everyone who's a member can stay up to date.
Teams are like permission groups—you can choose who gets to see what based on their Team.
Workplace members are the people that work in your offices or properties—and they're the people that consume your content. Workplace Admins are the staff that make and manage the stuff you send to your members.
You can even make other groups for different staff in the building, like maintenance, security, or parking teams.
Content is the stuff you actually send to your members. It can be just about anything you could imagine—but different types of content serve different purposes in the Activate platform.
Activate has three main types of content. They're split up by timeframe and visibility—some of your content is dynamic and temporary, but some of it might be available for a long time. Once you pick your type, you can make anything from short and punchy announcements to permanent collections of information about your building.
Content in Activate can be a:
- Notice: a short and simple message
- Post: a temporary or time-limited item like an event or a survey
- Page: a piece of content that doesn't expire like a service request form
You can make your posts and pages interactive, too, to collect information or get your members involved.
Once you've made your content, you can send it to specific Teams and Channels, depending on your goals. You might want to show a new Perk to a small number of people or alert your maintenance staff about a particular request, for example. You can use Notifications and Workflows, too, to make sure the right people are kept up to date automatically.
The sky's the limit, but here are some major ways people put their content to use.
Alert your members about things going on in the workplace. You can make short emergency Notices about building alerts or build more detailed Posts to drive excitement.
Events are a great way to drive adoption and get your members involved. Plenty of workplaces and building host lunchtime or after-work activities—use a Post to make an eye-catching digital flier and make it interactive to collect reservations or sell tickets.
Perks and promotions
Perks are great for adoption too. You can offer promotions to people in the community with Pages set up with your retail partners' information or run temporary Posts to alert your members about discounts and offers.
You can make all kinds of contests with winning prizes—another great way to leverage retail partners or solicit people in your community to donate items as a prize.
Polls and surveys
Create a direct line to your members with an interactive Post and get feedback on just about anything you could imagine.
Give easy access to service forms and other requests to people in the community, then set up automatic communications so the right people stay in the loop.
You can let people reserve amenities and spaces right in their workplace app—add time slots, approval processes, and more with an interactive Page.
Insights and reports
The best part about Activate is that you can gauge how and when people are interacting with your content. It's a great way to keep your finger on the pulse in a workplace or to improve your content to reach an even wider audience.
With Activate, you can track user activity, content engagement, reservation activity, and even gain insight across an entire portfolio.
Article is closed for comments.