Company Analytics is a great report for understanding how a specific companies are engaging with your content and reservable amenities in Activate. There’s a lot of information to digest here—which means a lot of valuable analysis—so in this guide, we’ll break down each section and explain what you’re seeing.
Accessing the report
To find the Company Analytics dashboard, just head to Insights & Reporting, then select the report. This information updates roughly every day—changes won’t be reflected immediately.
At the top, you’ll see all of your available filters. Use these to target the right slices of data—you can always reset your dashboard at the top of the page. It’s a good idea to use these filters in the order they appear—they get more specific as they go.
You’ll always want to start here. Choose the right Parent Channel to pull in the relevant information.
This filter targets all of the channels in a specific country. Note that this won’t apply to the Reservations section of the dash.
You can choose the channels in specific states, too.
Use this one to pick a specific set of channels. If you want to see how every company is engaging with a specific property, for instance, try this filter.
This narrows engagement to the companies in your selected channels. If you want to see how one company is interacting with every building in your portfolio, this is your best bet.
Pick your content type—this filter only affects the Content Engagement section of the dashboard.
This is like content type, but affects the Reservations section instead.
You can apply a date range, too, but it affects each section a little differently:
- Platform engagement: dates only apply to Active & Subscribed Members Over Time, Weekly Sign-ups, and Platform Engagement. They represent the days when these metrics were collected.
- Content engagement: the date is the day on which someone engaged with the content.
- Reservations: the date is the day a reservation begins.
The first section is all about unearthing who’s been interacting with your platform—and to what extent. First, let’s get a few definitions straight:
- Engagement’s defined by the number of active members divided by the number of subscribed members.
- An active member is someone who’s logged in during the defined time period.
- A subscribed member includes anyone who’s logged in during the last 24 months.
Knowing these definitions helps you get a clear picture of the metrics you’re seeing. Let’s take a look at each chart and point out any notes you might need to draw accurate analysis from the dashboard.
Here are your channels broken out by active members, subscribed members, and engagement for the last 28 days. It’s sorted alphabetically by default, but you can sort it by each column.
This is the same as the Channels chart, but for companies. If you want to see which companies are engaging the most within a building, filter by the building’s channel and check the engagement column here.
Here we’ve got a visualization that tracks overall engagement in the last 28 days. It’s a good way to identify if people on the platform are actually interacting with your content or not.
Active & Subscribed Members over time
This chart lets you track the relationship between the number of active members and subscribed members over a specific time range.
New members who signed up over the course of each week are tracked here.
Platform engagement by week
This tile charts your overall engagement by week. Remember that engagement’s calculated as active members divided by subscribed members.
The second section helps you understand the success of your actual content—when users are engaging, what content types are most popular, and which pieces of content are seeing the most interaction.
Pieces of content
This is the total available content within the time period.
A view is whenever someone clicks some content. You can compare unique views to total views here.
An impression is when someone scrolls past some content. You compare unique and total here too.
An interaction is anytime someone submits a response to some content.
Click through rate
This is calculated as unique views divided by unique impressions. If someone saw some content, then clicked it, it gets counted here.
This one is unique interactions divided by unique views. Basically, it’s the number of people that saw content, clicked on it, then responded to it.
Weekly content engagement
This chart shows unique views, impressions, and interactions on a weekly basis.
Views by hour and week day
This tile acts as a heat map of the most and lest popular times for engagement. The chart respects your current time zone selection.
Views by week day
This chart is unique and total views broken out by day.
Engagement by content type
This chart’s a breakdown sorted by content type. You can sort by each type of interaction to see what’s working best.
Engagement by content
Lastly, we have a table of every piece of content which you can sort. It’s sorted by unique views by default.
This last section, like you’d imagine, is all about your reservation activity.
This is a count of reservations within your chosen time period.
Reservations by day of week and hour of day
Here we have another heap map of popular and unpopular times in which people make reservations. The time and day reflect your time zone selection.
Reservations over time
This chart tracks reservations by week.
Reservations by category
In this chart, you’ll find the top 20 categories of reservations in your chosen time period.
Here you can find the top 20 specific reservations made in that time period, too.