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What are Perks/Promotions?
Perks and Promotions are a special type of Post.
Promotions appear in Retailer channels as a separate content creation area called the Promotion Center.
Perks can be enabled on any type of channel, and also creates a separate content creation area called the Perks Center.
Both are used to create content that is specifically for promotions that can be targeted to appear in other channels.
By having Perks and Promotions in distinct content creation centers, you can control with permissions which teams can create them, and prevent them from creating regular Posts.
Also by having separate content creation centers you can populate different content feeds in the targeted channel, rather than having all content appear in a single feed.
The Perk/Promotion Center
The Promotion Center appears in all Retailer type channels.
To enable the Perk Center, as an Admin or Workplace Admin:
Go to Channel Settings > Profile > Settings.
Toggle the Enable Perks button.
Save the changes.
The Perk Center appears in the Content section of the Admin View
You can create separate and distinct templates for use with Perks and Promotions content. When creating a template, select either Post, Perk, or Promotion as the type of template.
See also: Creating Channel Templates
Perk and Promotion templates appear during the initial content creation step.
Creating a Perk/Promotion
Creating a Perk is exactly the same process as creating a Post using the Content Editor:
Targeting a Perk
Targeting a Perk is the same as for a Post.
If you are creating a Perk in a Retailer channel, you are most likely targeting:
All members in a Property or Company channel,
Specific tenants in a Property or Company channel,
All members in multiple channels.
Targeting a Promotion
Promotions are different from Perks in that there is no targeting audience, just the Go Live, Start, and End dates of the promotion.
Instead, place a Content Feed in the target channel and direct it to pull from a Promotions feed in a Retailer Channel.
Note: Retailer channels should be made Public to ensure content created in it can be seen by members in other channels without having to be a member of the retail channel.
Displaying a Perk or Promotion
The main advantage of using the Perk or Promotion Center is you can display the content in a separate feed than Posts.
Place a Content Feed in the Community or Retailers tab page, and configure to the show Perks or Promotions from the orginating channel.
Content Feed showing Promotions from a Retailer channel
Insights & Reports
You can compare the impressions, views, and interactions on Perks and Promotions separately from regular Posts.
You can view detailed information about a specific Perk or Promotion in Post Analytics.